Digital that delivers.

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We are the new generation of marketers who were born into this beautiful machine.

- Boss GuyToo cool to quote himself

South Social is a full-service digital marketing agency with offices in Brisbane and Melbourne, Australia. We are a team of super-passionate creatives who thrive on disruptive marketing.

Thought leaders in music and event promotion, we brought a new sophisticated approach to Australian music promotion in 2018 with countless sold-out tours and a No 1 album for John Butler Trio+.

In early 2018 we launched our sister company South Social AI, specialising in Integrated Chatbots and AI solutions for business. Our in-house team of developers lead the field in custom API integrations, providing solutions through innovation to businesses worldwide.

Our mission in 2019 is to continue to pioneer new integrations with AI for our partners and remain at the forefront of this incredible tech.

MUSIC

EVENTS AND RELEASES

Our unique approach to tour and music promotion was born from our unique perspective. We are the artists who became marketers. Combining 10 years of international touring, gold record sales and multiple ARIA nominations with a passion for everything digital – we designed our systems from the inside out.

BRANDS

Business and Commerce

If your business needs a digital megaphone to blast out into the newsfeeds of your future customer, you’ve come to the right place. Consider us a plug-in digital marketing division ready to integrate with your team and your unique needs. As well as a personal campaign manager, you also get our whole team of specialists engaged.

AI

INTEGRATED CONVERSATIONAL MARKETING BOTS

Our Integrated Conversational Chat Bots (ICMBs) are the most advanced Messenger chatbots available in 2019.¬† Each ICMB is custom built by our in-house development team complete with API integrations and advanced interactive features tailored to each business’s unique needs.

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MEDIA

CONTENT CREATION

To catch the eye of your future customer in their news feed, you need the right content that is going to cut through the noise and instantly resonate with them. We can produce this content for you or help you to identify which of your existing assets are the right ones for engagement.

In this new digital landscape data is king and we take yours very seriously.

When we are marketing anything for you we are also nurturing data for your future marketing, creating a digital trail of breadcrumbs direct to the audiences that you matter the most to.

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We develop our digital campaign strategy to your unique needs and objectives...

A STRATEGY TAILORED TO YOU

Every single client is unique, so we begin every campaign by first listening to your business’s individual needs. We then build a custom strategy around those unique requirements in the most efficient and cost-effective way for you.

YOUR CUSTOMER IN OUR SIGHTS

Using our advanced audience targeting techniques which are constantly refined throughout the campaign process, we are able to pinpoint the customer that perfectly aligns with your business.

DATA SPECIALISTS

Our custom data management system allows us a superior view of how campaigns are tracking at any moment. This means we can be fully reactive and our strategy can instantly evolve to how the data is reading.

TEST, TEST AND THEN SCALE

Only once the resonant qualities of your campaign are identified and generating leads and sales do we begin scaling. This ensures your budget is being optimised and applied to bring the best possible ROAS.

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What people are saying…

Since early 2018 South Social have been working closely with the Macro Music Group and our clients, delivering a level of service and IP that we have never before seen in digital marketing. We credit South Social with our hugely successful album and tour campaigns for Xavier Rudd, both in Australia and abroad. Their attention to detail, swift ideas and thrifty service has enabled us to reduce our marketing spends and increase our artist sales - the perfect match.

ROSS MACPHERSONMACRO MUSIC GROUP - Xavier Rudd

We engaged Kim Benzie and his team at South Social to run digital marketing for the Ball Park Music and San Cisco co-headline tour. Kim built a clever strategy around driving pre-sales, and the results were phenomenal. We did roughly 6 times the pre-sales we had done on the last Ball Park Music tour. As the tour went on, by funnelling data, the results kept on equally as strong.

BILL CULLENONE LOUDER MANAGEMENT - Ball Park Music, Paul Kelly, Alex the Astronaut

I've had the pleasure of watching South Social work on the latest John Butler Trio campaign. They don't just deliver the results, they give a shit about the music. They know the game has changed and they know how to play it. John Butler's first #1 album in eight years is proof in the pudding.

STEPHEN GREENSGC MEDIA GROUP

We worked with Kim and Maggie at South Social on our last Holy Holy tour campaign, and I could not have been more happy with either the experience, or the results. Everyone in the team were incredible switched on, always happy to discuss different ideas, approaches and strategies, they were incredibly creative, and were extremely respectful of the budget and the importance of every dollar spent. The result was an almost entirely sold out national tour, off the back of the first single of their upcoming album, which is not always a given. I will definitely be using them again for future campaigns, and I am dead keen to hear about these new digital strategies they have in the pipeline.

JESS BESTONTINY MONSTER - Holy Holy, Olympia

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